Wide Faith Foods Introduces Thai Baked Rice Snacks at ISM Middle East 2025

Dubai, UAE – September 2025

We were pleased to exhibit at ISM Middle East 2025, held on September 15–17, 2025, at the Dubai World Trade Centre. ISM Middle East is the largest regional trade exhibition for the snack and confectionery industry and was a great venue to present our latest innovations to the world. With an extensive variety of goods from chocolates, biscuits, snacks, and sweets, this premium industry exhibition brought together buyers, distributors, and retailers from the Middle East, Africa, and Asia. We felt honored to be among the international exhibitors which showcased the future of snacking.

Healthy, Halal, and Proudly Thai

We featured our iconic range of baked rice snacks — never fried, 100% Thai rice, and Halal-certified — on our booth. The snacks were the result of a push to provide better-for-you, cleaner ingredients and more variety for people who prefer different dietary options. Guests witnessed how our reimagining of indigenous Thai ingredients could be used as modern, buzz worthy bites by the global audience.

Our savoury snacks stood out from the usual range of sweets at the event, and clearly responded to the growing “less sugar” and “sugar-free” trend in the snacking industry.

We were delighted to receive high interest from more than 70 visitors who were eager to learn more about our brand and product range during the show.

Connecting with the World

And more than an exhibition, ISM Middle East 2025 was a privileged opportunity to meet with potential investors, local distributors, and international retailers seeking products that combine health, taste, and authenticity.

We were encouraged by the good interest and comments from players in the industry in different markets. They were struck by the international appeal of rice-based snacks and impressed by our quality and innovation focus.

A Step Up

We are excited to be at ISM Middle East because it is a big step forward for us as we try to grow in new markets and connect with people across borders. We at Wide Faith Foods think that great snacks have a story to tell. Ours starts with Thai rice that has been re-imagined through creativity and passion.

Thanks to everyone who came to see us at ISM Middle East 2025. We’re excited about what comes next — and we can’t wait to tell you about it.