Introducing Presenter “Nongkul” and the New Product “Rise Buddy Rice Chippies”

Introducing Presenter “Nongkul” and the New Product “Rise Buddy Rice Chippies” – Crunchy Rice Snacks Made from 100% Thai Rice Wide Faith Food Co., Ltd. has officially launched the new product “Rise Buddy Rice Chippies”, crispy rice chips made from 100% premium Thai rice, alongside the announcement of Nonkul – Chanon Santinatorkul as the first-ever brand ambassador. For over 22 years, Wide Faith Food has been a leading producer and distributor of Rise Buddy, a popular crispy rice snack made from premium Thai rice, enjoyed by consumers both in Thailand and worldwide. With the introduction of Rise Buddy Rice Chippies, the company is expanding its footprint in the Thai snack market—an industry worth over 40 billion baht. This new product line brings consumers a unique snacking experience with four bold flavors: BBQ, Cheese, Sour Cream & Onion, and Sea Salt. As a baked—not fried—snack, Rise Buddy Rice Chippies are low in calories, gluten-free, contain no MSG, no trans fats, and are Halal-certified—perfect for today’s health-conscious consumers. The choice of Nonkul–Chanon Santinatorkul as brand ambassador reflects the values of the modern generation—health-conscious, selective, and quality-driven. His image aligns with Rise Buddy’s commitment to offering snacks that are both delicious and nutritious. The launch event took place on Thursday, August 22nd, from 1:30 PM to 4:30 PM, at the Activity Area, G Floor, Samyan Mitrtown Mall (Outdoor Zone, in front of KFC). The event also featured the premiere of a new advertising campaign, “Rice Chippies-Verse”, which highlights the perfect balance of taste and health. During the event, Mr. Oliver Yeh, Managing Director of Wide Faith Food Co., Ltd., shared strategic insights about the company’s direction in the Thai snack market. He emphasized the brand’s long-term vision of meeting the evolving needs of consumers through products that prioritize both quality and wellness.

Under the Master Rice brand, Wide Faith Food’s portfolio includes Rise Buddy, Ravin, Bio-Earth, and Kiddie Kare—all designed with consumer health in mind. With this latest launch, the company reaffirms its mission to deliver great-tasting snacks that support a healthy lifestyle.